Jim Edwards Rules of the Game
Jim Edwards' "I Gotta Tell You" Blog posted this article recently, and I felt it was definitely worth a re-print! He offers some excellent tools and tips for online marketing, and in this article, talks about rules you can follow to have online marketing success.
No Loopholes In Online Bizz "Rules"
- by Jim Edwards
© Jim Edwards - All Rights reserved
I just finished teaching an intensive 2-day workshop in
London, England about creating ebooks and operating your own
profitable online info-publishing business on a shoestring
As I stood in front of a crowd almost 5,000 miles from home,
I realized (yet again) that the Internet represents the
great business equalizer of the 21st century.
Anyone with a great idea and the guts and patience to
persevere and act on that idea can succeed online, often
beating out much larger companies that can't adapt quickly
enough to prosper or profit.
I also realized while standing in front of the crowd that
despite arguments to the contrary, people all over the world
buy and sell online for exactly the same reasons.
Anyone who tells you that "My market is different" or "It
doesn't work that way in my country" has forgotten the basic
rules for selling online.
Bottom line: Anyone selling anything online - regardless of
their location - must obey the following "rules" or risk
many heartaches and an empty wallet.
** Targeted Audience **
What exactly do your customers want and what words do they
use to describe the products and services they will
Don't assume you know how and what they want to buy - ask
From this research you will determine the "keywords" your
customers will use to find your business while surfing and
using search engines.
You should then focus completely on these keywords while
constructing your entire web presence and advertising
** Focused Website **
Your website should center exclusively on those issues
directly related to what you sell online.
If you sell "purple widgets" then only write about the
characteristics, features and benefits of using your purple
Take great care in your copy writing to keep your text
focused on one subject per web page and make liberal use of
your keywords and their synonyms.
Constructing your "mini sites" in this manner will aid you
greatly in keeping people focused on your sales message long
enough to make a buying decision.
** Targeted Traffic! **
A website without visitors rates the same as designing and
constructing a 30-foot billboard and then hiding it in your
basement instead of setting it by the highway.
Don't fall victim to traffic scams which promise thousands
of visitors for only $100.
Those schemes don't work because the traffic isn't targeted.
https://AdWords.Google.com makes the best place to start
getting targeted visitors because you only pay for the
visitors you actually receive (pay-per-click), not for the
ads you run.
** Build Relationships **
Successful online businesses build relationships with their
customers and prospects.
You can only do this if you stay in touch with them through
value-added mailings, emails, and updates.
Online businesses whose only communication involves repeated
"pitches" or opportunities to spend money don't fare as well
in the long haul.
A group of loyal customers and subscribers will sustain an
online business owner much longer than a fat advertising
budget ever could.
** Stay Informed **
Understand that creating a successful online business
requires commitment to a process of constant promotion and
You must stay current on cost-effective promotion techniques
for driving traffic to your site as well as any factors
specifically affecting your market online.
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use free articles to quickly drive thousands of targeted
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