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Simple Changes Can Boost Sales

Sometimes simple changes to techniques, ad copy or tactics are all that's needed to increase sales.  Select one or more ways from this list to take a  different sales approach.

1. Use gifts or discounts to reward web site visitors and create good will that can spread virally.  Remember, though, if you give away junk expect to get the same in return.

2. Test, test, test. Eliminate problems and limit refunds before rolling out a product through judicious testing with customers, colleagues or web site visitors. You might offer a free gift in exchange for feedback, along with use of the product.

3. Bonuses, limited quantities and deadlines are all tools that can enhance the value of your product. Find whatever reason you can to encourage customers to buy now rather than think about returning later. Once they leave your site, they have plenty of distractions to keep them from returning.

4. Ensure that you know and can clearly explain your USP -- unique selling proposition. You must show why your product is different from what the competition offers. Remember, price is only one factor in purchasing decisions. Uniqueness and perceived value are critical selling features.

5. Turn a product aimed at a massive market into something that can be sold to smaller niches. For instance, if you're offering an accounting program, adjust it and your advertising copy for markets like real estate, restaurants and the medical industry.

6. Spice up your ad copy with a surprise bonus and it could be a sales clincher. If you then over deliver by giving two bonuses, you create a satisfied customer who may buy from you again as well as recommend you to others.

7. Combine your product with others to create a new package that will sell for a limited time only or in limited numbers. This way you produce both urgency and uniqueness.

8. Meet more needs for visitors by broadening the scope of your web site. If you are offering a service, search for products such as books or courses that you can offer as well. Can't find any? Create your own or hire someone to do so.

9. Devote part of your site to free ad space for a select group of corporations that can enhance your credibility merely by their presence.

10. Create emotional impact in your ad copy through vivid language that helps the reader to see how the product will meet their needs and change their lives. Project their lives a year or two into the future, explaining what has happened through the use of your product. Imagery that grabs readers and makes them see the product in action is a powerful sales booster.

Author Todd Kenovas is Marketing Manager for the PPC advertising resource, Webways Media. See for more information.

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