Aweber Systems Autoresponders: Are Lists Managed Better By Free Email Autoresponder Software?
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For many online businesses (and I would argue for all online businesses who want to stay in business), an autoresponder is a necessary tool. An autoresponder (or software or system which controls multiple autoresponders), can do many amazing things for building relationships and segregating markets.
- manages databases of current and prospective customers
- enables a business to send personalized emails, either to a selected group of these customers or to all of them at one time
- automatically responds to incoming requests and comments, including the request to unsubscribe.
An autoresponder should also be able to send blog entries as emails for those readers who prefer to receive blog entries via email. This is known as an RSS-to-email service, and a good autoresponder should include tracking software to measure the performance of these emails and any ads contained within them.
One of the most highly regarded autoresponders currently available is AWeber. To illustrate, when I began searching the Internet for information for this article, I was astonished to find no negative feedback about Aweber Systems - none at all.