How Can I Improve the conversion of visitors into buyers on my web site
People often ask me what the #1 thing is that they can do to improve the conversion of visitors into buyers on their web site.
I spoke at the Affiliate Summit earlier this year in Las Vegas. At the Affiliate Summit I was talking specifically about how affiliates and merchants can work more closely together to create more sales.
What I did in order to prepare for this is I just decided to do a little bit of a survey. In that survey what I did was I just searched for a phrase. The random phrase that I picked was "red shoes," and I searched for that. Then I looked at all the Google AdWords ads that came up on the first page, and the websites that people were taken to when they clicked.
What I found was really a tragedy. Of the ten websites that I clicked on and visited, there was only one that took me to a page that specifically had red shoes. Several of them took me to their home pages, where I had to search all over again for red shoes.
There were two of them which did not have red shoes, which I found just amazing. Really, out of all of them, only one of them was doing things right so far as I could tell.
So the number one thing really is that you send your traffic to a targeted page on your catalog website. To the extent that you can, for example if you're buying Google AdWords ads, what you want to do is you want to send people to a specific page, which you want to do rather than sending them to your home page or to the wrong page or make them search again or anything
Once you get them to that page, then what you really want to do, you as a marketer, is you really want to think about what is this person looking for? What state of mind is this person in, and how can I engage with this person personally in order to help him discover that what I have here for him is exactly what he's looking for?
This article is by Mark Widawer. Mr. Widawer is the author of the widly acclaimed "Landing Page Cash Machine", and his articles really share some insight into what makes an Internet Marketing business work.