Rick Butts on Monetization
Rick Butts just made an awesome post on his blog about monetizing your traffic.
Rather than making any real comments about it here, you would do well to simply get your butt over to his site (pun intended) and take a read at what he has to say.
In case it has moved down the page, it's the post that starts with Her main question was "I'm getting traffic, making some Adsense dough, and traffic is growing steadily. Should I concentrate on getting more traffic or work on increasing the monetization of the site?"