How to Get Testimonials for a Product that is Brand New
by Mark Widawer
"Landing Page Cash Machine"
Creating momentum with a new product is sometimes a difficult thing to do, but the issue with a new product is really about trust and credibility. For me, establishing trust and credibility really goes back to the idea of testimonials.
There are two kinds of testimonials. There are testimonials from experts and there are testimonials from other people "just like me." What you would like to get ideally are testimonials from both kinds of people.
A testimonial from an expert you can get by calling them up or sending them an email and saying, "I have this new product. I would very much like it if I could get a testimonial from you. As a thank-you I'd like to send you a preview copy of the product. Would you please read this or look at this or whatever and send me testimonial."
You'd be surprised at how many people will be willing to do that for you, in addition to giving you some great feedback about how you can improve your product.
By the way, if you include that comment in there about what you can improve, they will be much more receptive, generally speaking, to giving you feedback.
Now how do you get testimonials from real users? Well, look, it's very important that all your testimonials be 100% real. That having been said, it's not necessary really to disclose who these people are in relation to you.
In other words, it's ok for you to talk to other people that you already know in the industry. They could be friends of yours even. You say to them, "I have this brand new product and I would like for you to give me some testimonials. Here's a free sample for you, or, I'll sell it to you for this promotional price of $10 in exchange for a testimonial from you."
The short answer to creating momentum with a new product is to get testimonials. And you can get testimonials by sending out promotional copies to both experts and other people who would be ideal users, and ask them for testimonials.
This article is by Mark Widawer. Mr. Widawer is the author of the widly recognized authority book on Landing Pages, the"Landing Page Cash Machine", which really shares some insight on not only converting visitors into buyers, but on what makes an Internet Marketing business work.