How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic
by Mark Widawer
"Landing Page Cash Machine"
There's no substitute for getting good keywords on your website. In my workshop I just recently had an insider's guide on knowing your customer, and I've got to tell you, as time goes on, the more people ask me questions, the more often the answer comes back to the basic idea that you really have to understand and know your customer.
Let's say if you're selling digital cameras and you have a page all about Canon L400, (I don't even know if that's a real model number,) and all it does is talk about the Canon L400, then people searching for the keyphrase "digital camera" aren't going to find that page, because the main keywords on that page are going to be Canon L400.
Let's think about that for a moment. What state of mind is somebody in who's searching for digital cameras,? The state of mind that person has is, "Hmm, I think I'd like to buy a new digital camera, and I'm curious about digital cameras." They're not at all ready to buy.
On the other hand, somebody who searches for "Canon digital camera" pretty much knows "so-and-so friend" has recommended a Canon digital camera to them and they want to find out more about the Canon.
The more advanced person in the process might be somebody searching for "Canon L400." They've heard about this camera, they think it's a good camera, people have told them it's a good camera, they want to find out more about that camera.
People who are searching for "Canon L400 price," are likely buyers. That's a guy with a credit card burning a hole in his wallet and he's just looking for a place to enter in the number.
Optimizing your landing pages for Google traffic and other organic search engines is really a matter of understanding what it is that somebody is searching for. So, if somebody's looking for a generic term like digital camera, you've got to assume that they're very early in the buying process.
So what do you do to gather targeted search engine traffic from people in all three stages of the buying process? Well, put up pages about digital cameras, about how digital cameras work, about how they're better than regular cameras, about digital camera lenses, another page on digital camera viewfinders and how important they are, another page on digital camera durability, and another one that talks about batteries. Put up all of these different pages on digital cameras in a different section of your website.
Then, have another section of your website all about Canon digital cameras, and yet another section of your website all about this particular model, with different pages for each of the models.
What that shows is that you have pages that are designed to attract people at different parts of the buying cycle, which is really the key to grabbing all kinds of traffic to your web site.
In the end, the real the answer to getting targeted traffic to your site is think about who your audience is and create the pages specifically for them.
This article is by Mark Widawer. Mr. Widawer is the author of the widly recognized authoritative book on designing effective Landing Pages, the"Landing Page Cash Machine", which really shares some insight on not only converting visitors into buyers, but on what makes an Internet Marketing business really work.