Split Testing: Internet affiliate programs and marketingWhere the US searches
for affiliate program advice!
Find affiliate programs for your site!

 

Affiliate program articles | Affiliate program advice links | Affiliate program directories | Add URL

How to NOT get spammed or scammed by Affiliate Programs: Free Report reveals all!
Your Name:                   Your E-mail Address:
      
We do not sell, rent, trade, or otherwise abuse your information.
We HATE SPAM with a passion!


You are here -->  Split Testing

February 04, 2008

Aweber Systems Autoresponders: Are Lists Managed Better By Free Email Autoresponder Software?

AWeber Systems

For many online businesses (and I would argue for all online businesses who want to stay in business), an autoresponder is a necessary tool. An autoresponder (or software or system which controls multiple autoresponders), can do many amazing things for building relationships and segregating markets.

An autoresponder:
- manages databases of current and prospective customers
- enables a business to send personalized emails, either to a selected group of these customers or to all of them at one time
- automatically responds to incoming requests and comments, including the request to unsubscribe.

An autoresponder should also be able to send blog entries as emails for those readers who prefer to receive blog entries via email. This is known as an RSS-to-email service, and a good autoresponder should include tracking software to measure the performance of these emails and any ads contained within them.

One of the most highly regarded autoresponders currently available is AWeber. To illustrate, when I began searching the Internet for information for this article, I was astonished to find no negative feedback about Aweber Systems - none at all.

Continue reading "Aweber Systems Autoresponders: Are Lists Managed Better By Free Email Autoresponder Software?" »



May 14, 2007

How To Distinguish Your Website From Others That Are Selling Exactly the Same Thing

by Mark Widawer
From "Landing Page Cash Machine"

There are a few different elements to making sure your web site stands out from other sites which are selling the same product as you. The main thing you can do is to take a look at what everybody else does, and do everything differently with respect to the easy way out that they usually take.

What a lot of people will do is put up a sales page that offers all of these different kinds of things, all at one time, and not really hone in on who their customer is.

That's what the problem was with the red shoe survey that I did for Affiliate Summit. The random phrase that I picked for the survey was "red shoes," and I searched for that. Then I looked at all the Google AdWords ads that came up on the first page, and the websites that people were taken to when they clicked.

Continue reading "How To Distinguish Your Website From Others That Are Selling Exactly the Same Thing" »



May 12, 2007

Make Them Want To Buy From You

by Mark Widawer
"Landing Page Cash Machine"

When someone lands on your web site, you want to make them want to buy from you.

How do you MAKE them do anything that they don't want to do?

Well, If you really start thinking about what somebody is looking for when they come to your website, you should be able to figure out what it is that you want to say to them. This is important to know, because in the answer to the question is the answer to how you convert them from a visitor into a buyer.

Continue reading "Make Them Want To Buy From You" »



May 10, 2007

What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses

by Mark Widawer.
"Landing Page Cash Machine",

People are often confused about how and why they should put a value build into their offers. Basically, the idea is that you want to build the value of the item before you ask for the sale. This is a basic sales tactic, and it's an important tactic to know if you're going to build business on the web.

So, let's say you sell sports team floor mats. A value build would be something like this: "This is the same kind of floor mat that is actually used in the stadium. The stadium, when they buy them, they're actually paying $100 each for them because it's made with this, that, and the other thing, and they have them specially done."

"We make them exactly the same way, but instead of paying $100, ours are just $31.99, and besides that it's really just $24.88."

Now what you've done there is you've put in somebody's head, "Wow, this is a $100 floor mat." You've built the value of the item before you're asking for the sale. Hopefully you get that, and once you do a value build, then what you do - and by the way, this applies to physical products, digital products, anything - once you've done the value build, then you say, "And here's how much it is."

Continue reading "What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses" »



May 09, 2007

How Can I Improve the conversion of visitors into buyers on my web site

People often ask me what the #1 thing is that they can do to improve the conversion of visitors into buyers on their web site.

I spoke at the Affiliate Summit earlier this year in Las Vegas. At the Affiliate Summit I was talking specifically about how affiliates and merchants can work more closely together to create more sales.

What I did in order to prepare for this is I just decided to do a little bit of a survey. In that survey what I did was I just searched for a phrase. The random phrase that I picked was "red shoes," and I searched for that. Then I looked at all the Google AdWords ads that came up on the first page, and the websites that people were taken to when they clicked.

What I found was really a tragedy. Of the ten websites that I clicked on and visited, there was only one that took me to a page that specifically had red shoes. Several of them took me to their home pages, where I had to search all over again for red shoes.

Continue reading "How Can I Improve the conversion of visitors into buyers on my web site" »



How to Establish Trust with your list

by Mark Widawer
LandingPageCashMachine

How you get someone to not only give you their name and email address, but also their phone number, street address, and other information depends a lot on what it is that you're trying to get them to opt into.

The answer, though, in general, is a little bit at a time.

The thing you have to keep in mind when you're trying to get an opt-in or sell something online is that by default people don't trust you. It's maybe a hard thing to get over, because you are, after all, a nice person, but you have to assume that people don't trust you.

The way to gain their trust is not by saying, "I'm trustworthy" or not by saying, "Trust me," which I think are two of the most dangerous words in the English language.

Continue reading "How to Establish Trust with your list" »



October 05, 2006

Sales Page Secrets

A lot of times you'll see a sales page without a price tag. They'll make you click a purchase button before you actually see what the price is.

Have you ever wondered why that is?

Well, there's the psychological reason which says that if you have already taken the action of pressing the purchase button, you're more likely to go through with the purchase. But, there's also a much more practical purpose.

What is that purpose? TESTING!

You are a guinea pig tester without even knowing that you're inside of a test. You're helping someone conduct market research simply by your desision whether or not to purchase.

THey only have to set up one sales page. Then, when you click "purchase", you are taken to one option that they have set up as price for their product. Understand that they may be tesitng multiple price points for their product. A cookie is placed on your computer to be sure that that is the only price you will ever see (at least on your computer) for that particular product.

Kind of creative, right? It allows someone marketing a product to conduct research on what the market thinks is the apprpriate price or a product, rather than the marketer arbitrarily deciding that they should be able to charge X for their service.

So let me try to visually explain how this sales page split testing process works and how you can use it to determine the appropriate price for your products.



Recent Posts

  Aweber Systems Autoresponders: Are Lists Managed Better By Free Email Autoresponder Software?
  How To Distinguish Your Website From Others That Are Selling Exactly the Same Thing
  Make Them Want To Buy From You
  What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses
  How Can I Improve the conversion of visitors into buyers on my web site
  How to Establish Trust with your list
  Sales Page Secrets


Categories

  Affiliate Marketing Guides

  Affiliate Marketing Networks

  Affiliate Philosophies

  Programs by type

  Art and Music

  Auction and ads programs

  Big name programs

  Books   

  Dating   

  Healthcare      

  Pay-Per-Click

  Adsense

  Phones, Calling Cards, Telcom   

  Christian Affiliate Programs   

  Travel

  Web Design and Hosting

  SEO Tools-Search Engine Optimization

  Sales Copy

  Split Testing

  Viral Marketing

  Web site design and site layout

  Your own affiliate program

  basics
  Top affiliate programs
  Best free affiliate programs
  Phones/calling cards
  Ads/auctions
  Pay-Per-Click programs
  Big name affiliates
  Web design
  Electronics
  Art/Music
  Books
  Legal programs
  Healthcare affiliate programs
  Credit card/debt relief
  Travel
  Dating
  Sports
  Casino programs
  Foreign affiliate programs
    (Outside North America)
  Holiday programs
  Your own affiliate program

Articles Feed

Grab the XML Index for AffiliateAdvice Grab the Atom Feed for AffiliateAdvice
Add AffiliateAdvice to your "My Yahoo!"
Add AffiliateAdvice to Newsgator
Add AffiliateAdvice to Google reader

 

 

 

 

 

 

 

 

 

 

 

 


 

© Copyright 2005 Affiliate Advice.us All rights reserved.  Privacy Policy     

Search | Subscribe | ADD URL | About | Contact Us