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November 14, 2008

How To Analyze Traffic to Your Website

Analyzing Traffic to Your Website
by Diego Norte

Figuring out traffic statistics is a necessary part of your marketing responsibilities if you want to succeed online. It's an obvious course of action but one that many webmasters fail to act upon. Taking advantage of other people's neglect will help you dominate the competition.

There really isn't any excuse not to be proactive in evaluating the amount of traffic your are receiving, what target audience is visiting and what areas of concern you need to improve to ensure you are bringing in the right people. This also helps you work on getting more quality traffic.

Continue reading "How To Analyze Traffic to Your Website" »

February 02, 2008

1ShoppingCart: A Review of 1ShoppingCart, and a discount/promo code for 1 ShoppingCart's services


What Norton Utilities is to maintaining a hard drive, 1ShoppingCart is to running an ecommerce business: a suite of all-inclusive programs designed to do everything that's necessary for the task.

Side note: Go to www.ZShoppingCart.com for a thirty-day trial for only $3.95.

Founded in January 2000 in Eugene, Oregon, One Shopping Cart's major component is the shopping cart software, designed to plug into a new or existing website and allow businesses to sell up to 10,000 products of their own.

This also includes an option for automatic ebook delivery/digital product downloads.

1ShoppingCart calculates shipping and sales tax, allows coupons and discounts, prints invoices and packing slips, and sends customers an email receipt while notifying the seller and his drop-shipper. It also contains a database for affiliates and existing and prospective customers for broadcast emailing, all with high data security fully certified by Visa.

An additional level of ecommerce utility is provided by 1ShoppingCart's Internet marketing tools. Their autoresponder facility harvests email subscribers via online forms, scores emails for spam prior to sending, broadcasts emails and newsletters, and automatically identifies undeliverable ones.

Other marketing tools include ad effectiveness tracking, a pop-up wizard, affiliate tracking software capable of handling multiple sales programs (though 1ShoppingCart's affiliate module can take a little time to learn), up-sell and cross-sell modules ("Would you like fries with that?"), and a questionnaire facility for market research.

This is a powerful ecommerce software suite, and coupled with a credit card acceptance account (also available through 1ShoppingCart), it's basically a "business in a box" all you do is supply the product and the marketing to make the tool sell your stuff for you.

Continue reading "1ShoppingCart: A Review of 1ShoppingCart, and a discount/promo code for 1 ShoppingCart's services" »

January 05, 2008

A List Of Social Media Web Sites: Directory

Note: This list is currently under construction. I'm working on getting a full list of social media sites put together that will be a complete resource for anyone looking to use social media to build their brand or business. if you know of social media sites which should be included here, please feel free to add them using the comments field below.


Continue reading "A List Of Social Media Web Sites: Directory" »

January 03, 2008

What Is Social Media And Why Should You Care About Social Media

Social Media is a buzz word among members of the media and press. Has our entire society gone social?

Well, first, let's take a look at what social media is, using some help from a our (social media) website friend, Wikipedia.

Social media is "participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission."

The definition goes on to say that social media is normally accompanied by a voting process so that media items (i.e. anything talked about, blogged, or captured in audio/video) can become "popular".

Someone later came along to Wikipedia and put this part in...

"Social Media Expanded Definition: Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers."

So basically here's the idea.

Since the invention of the printing press, up until the opening up of the Internet in 1989 and the World Wide Web in 1993 (Thanks Al Gore), the communication (i.e. media) coming from those in the know has been primarily one-sided. Sure, there have always been letters to the editor, but imagine telling the author of an article that you don't like what they had to say, 5 minutes after the article was published, and imagine how you would have to do it if there were no Internet.

That's life without social media.

What social media does is give anyone the opportunity to broadcast information, in a real-time format.

Wikipedia says further that social media uses the combined knowledge and application of lots of people, who are able to collect and tie together all that they know. Social media can be anything from email user group (an early form of social media), forums, and message boards, to weblogs, wikis, podcasts, pictures and video.

Some of the more known social media sites are Google Groups, Wikipedia, MySpace, Facebook,YouTube, Second Life (a virtual reality game where the users actually create the reality in which their characters live), and Flickr (photo sharing).

Continue reading "What Is Social Media And Why Should You Care About Social Media" »

December 20, 2007

What Are ALT tags, And How Can They Help My Site?

Can you tell me what alt tags are in images or where I can get info on that?

Is this something I can just paste into the html of the images I get from merchants, in order for my site content to be recognized?


Continue reading "What Are ALT tags, And How Can They Help My Site?" »

December 18, 2007

Creating a Privacy Policy For Free

Hi Jonathan,

I am an affiliate marketer, and have a web site already.

What I don't have is a privacy policy. I've been told that I need one.

Is this true? Do I actually need a privacy policy even if I'm just doing affiliate marketing?

AND, if yes, do you know how I can get a privacy policy done for cheap or free?


Continue reading "Creating a Privacy Policy For Free" »

December 16, 2007

How To: Opening Web Pages In A New Window

Hi Jonathan,

I know this may be a very basic web page/web design question, so forgive me if it is.

But, I can't seem to find an answer anywhere.

When someone clicks on an affiliate link from my web site, they are always taken to another web page, and they leave my site. How do I get the web page to open in a new window?

Continue reading "How To: Opening Web Pages In A New Window" »

July 12, 2007

Setting up an affiliate redirect page using HTML

One of the things all affiliates should know how to set up is a meta-refresh page for their affiliate links.


2 reasons:

It saves you from having all your links look like affiliate links

i.e. https://www.mcssl.com/?ref=123456&aff=32123


If a program changes at some point down the road, or some affiliate product or service that is comparable but better comes along, you only have to change one page, instead of changing the hundreds of pages you could build which might link to that affiliate program.

The video (loading below) is showing you how to create these pages, and then ultimately, you can save your affiliate redirect pages in one of three ways.

1. With separate folders for each redirect, with an index.html file inside of them
(ex. https://www.usaaffiliateprograms.com/ideas/landing-page-cash-machine
is actually

2. WIth separate pages on your web site
(In the case of affiliate advice, I've set up a page here to show you a redirect to Dave Taylor's course. By the way, if you can get anything by Dave Taylor, you REALLY should. He's brilliant.)

3. With a separate URL where you keep track of all of your affiliate links.
(i.e. www.nameofyourrecommendedproductsdomain.com/product-name)

It's possible that this is a bit confusing, so I've made a video below to show you exactly how you can set up an affiliate redirect inside of Microsoft FrontPage, and I've also given you the HTML code so that you can build your own affiliate redirect pages.

Continue reading "Setting up an affiliate redirect page using HTML" »

May 21, 2007

How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic

by Mark Widawer
"Landing Page Cash Machine"

There's no substitute for getting good keywords on your website. In my workshop I just recently had an insider's guide on knowing your customer, and I've got to tell you, as time goes on, the more people ask me questions, the more often the answer comes back to the basic idea that you really have to understand and know your customer.

Let's say if you're selling digital cameras and you have a page all about Canon L400, (I don't even know if that's a real model number,) and all it does is talk about the Canon L400, then people searching for the keyphrase "digital camera" aren't going to find that page, because the main keywords on that page are going to be Canon L400.

Let's think about that for a moment. What state of mind is somebody in who's searching for digital cameras,? The state of mind that person has is, "Hmm, I think I'd like to buy a new digital camera, and I'm curious about digital cameras." They're not at all ready to buy.

On the other hand, somebody who searches for "Canon digital camera" pretty much knows "so-and-so friend" has recommended a Canon digital camera to them and they want to find out more about the Canon.

Continue reading "How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic" »

Recent Posts

  How To Analyze Traffic to Your Website
  1ShoppingCart: A Review of 1ShoppingCart, and a discount/promo code for 1 ShoppingCart's services
  A List Of Social Media Web Sites: Directory
  What Is Social Media And Why Should You Care About Social Media
  What Are ALT tags, And How Can They Help My Site?
  Creating a Privacy Policy For Free
  How To: Opening Web Pages In A New Window
  Setting up an affiliate redirect page using HTML
  How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic


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