How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic
by Mark Widawer
"Landing Page Cash Machine"
There's no substitute for getting good keywords on your website. In my workshop I just recently had an insider's guide on knowing your customer, and I've got to tell you, as time goes on, the more people ask me questions, the more often the answer comes back to the basic idea that you really have to understand and know your customer.
Let's say if you're selling digital cameras and you have a page all about Canon L400, (I don't even know if that's a real model number,) and all it does is talk about the Canon L400, then people searching for the keyphrase "digital camera" aren't going to find that page, because the main keywords on that page are going to be Canon L400.
Let's think about that for a moment. What state of mind is somebody in who's searching for digital cameras,? The state of mind that person has is, "Hmm, I think I'd like to buy a new digital camera, and I'm curious about digital cameras." They're not at all ready to buy.
On the other hand, somebody who searches for "Canon digital camera" pretty much knows "so-and-so friend" has recommended a Canon digital camera to them and they want to find out more about the Canon.