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May 21, 2007

How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic

by Mark Widawer
"Landing Page Cash Machine"

There's no substitute for getting good keywords on your website. In my workshop I just recently had an insider's guide on knowing your customer, and I've got to tell you, as time goes on, the more people ask me questions, the more often the answer comes back to the basic idea that you really have to understand and know your customer.

Let's say if you're selling digital cameras and you have a page all about Canon L400, (I don't even know if that's a real model number,) and all it does is talk about the Canon L400, then people searching for the keyphrase "digital camera" aren't going to find that page, because the main keywords on that page are going to be Canon L400.

Let's think about that for a moment. What state of mind is somebody in who's searching for digital cameras,? The state of mind that person has is, "Hmm, I think I'd like to buy a new digital camera, and I'm curious about digital cameras." They're not at all ready to buy.

On the other hand, somebody who searches for "Canon digital camera" pretty much knows "so-and-so friend" has recommended a Canon digital camera to them and they want to find out more about the Canon.

Continue reading "How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic" »

May 18, 2007

How to Get Testimonials for a Product that is Brand New

by Mark Widawer
"Landing Page Cash Machine"

Creating momentum with a new product is sometimes a difficult thing to do, but the issue with a new product is really about trust and credibility. For me, establishing trust and credibility really goes back to the idea of testimonials.

There are two kinds of testimonials. There are testimonials from experts and there are testimonials from other people "just like me." What you would like to get ideally are testimonials from both kinds of people.

A testimonial from an expert you can get by calling them up or sending them an email and saying, "I have this new product. I would very much like it if I could get a testimonial from you. As a thank-you I'd like to send you a preview copy of the product. Would you please read this or look at this or whatever and send me testimonial."

You'd be surprised at how many people will be willing to do that for you, in addition to giving you some great feedback about how you can improve your product.

Continue reading "How to Get Testimonials for a Product that is Brand New" »

May 14, 2007

How Not To Do A Value Build

How Not To Do A Value-Build For Your Product Or Service
by Mark Widawer
"Landing Page Cash Machine"

People are often confused about how and why they should put a value build into their offers. Basically, the idea is that you want to build the value of the item before you ask for the sale. This is a basic sales tactic, and it's an important tactic to know if you're going to build business on the web.

Doing a value build is extremely helpful, and in other articles I've talked about how to do a value build. But in this article, I want to share with you how not to do a value build.

The way you don't do a value build is, "I was thinking of selling my really great e-book for $1,000, but I had another thought and I figured, you know what, it would probably be better at $300, and then I decided I would discount that to $150, but today only it's $29.95."

Continue reading "How Not To Do A Value Build" »

Recent Posts

  How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic
  How to Get Testimonials for a Product that is Brand New
  How Not To Do A Value Build


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