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September 19, 2008

Twitter: How To Link Ezine Articles To Post On Twitter

This is a quick video I put together based on Alex Mandossian's post about how to link your Ezine Articles approved articles to your Twitter profile. This will bring your articles more exposure, which should bring more exposure to whatever product or service you're offering.

Continue reading "Twitter: How To Link Ezine Articles To Post On Twitter" »



August 20, 2008

Free Ways To List Your Local Business Online: A Directory of Local Directories

A friend of mine just opened a really cool ice cream, coffee, cakes place here in Denver. It's called TheRedTrolley.com

He and I got to talking and I mentioned that he should get listed in lots of local directories to drive more traffic into the business.

He's a smart individual, and so must have passed the idea along to the local business manager.

The manager for the store called me a few days later (today), saying that he didn't know that much about how to get the business listed in local online directories, and asked if I could offer him some help.

I don't know that much about local directories either, as my business is worldwide and Internet based, but I know there are hundreds (if not thousands) of web sites which can be used for getting local business listings "out there" and promoting a local-based business online.

So here's some quick discovery stuff I did with a little Googling...

Some are free, some cost something... you'll have to research...

But, I would exhaust all free local listing possibilities first (and then move into the pay ones, if you aren't getting the foot traffic you want).

Getting listed in all of these local directories will gain you more customers, particularly if you're a restaurant or hotel, and especially if you offer them something for free, in order to get them to come in to your business.

Continue reading "Free Ways To List Your Local Business Online: A Directory of Local Directories" »



January 02, 2008

Adsense Accelerator

Adsense Accelerator

Suppose you have a website about bad credit. There are all sorts of keywords related to this topic: bad credit repair, fix bad credit, credit score, debt consolidation, etc. Now for some very important questions:

- Which keywords will bring you the biggest AdSense returns?
- Are there any other keywords that should be considered?
- Are there any keywords that claim to have high AdSense payouts but will end up paying out only a small fraction of what you were hoping for?

Wouldn't it be great to get quick answers to these questions before building any new web pages and avoid wasting your time with disappointing AdSense returns?

Adsense Accelerator

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May 21, 2007

How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic

by Mark Widawer
"Landing Page Cash Machine"

There's no substitute for getting good keywords on your website. In my workshop I just recently had an insider's guide on knowing your customer, and I've got to tell you, as time goes on, the more people ask me questions, the more often the answer comes back to the basic idea that you really have to understand and know your customer.

Let's say if you're selling digital cameras and you have a page all about Canon L400, (I don't even know if that's a real model number,) and all it does is talk about the Canon L400, then people searching for the keyphrase "digital camera" aren't going to find that page, because the main keywords on that page are going to be Canon L400.

Let's think about that for a moment. What state of mind is somebody in who's searching for digital cameras,? The state of mind that person has is, "Hmm, I think I'd like to buy a new digital camera, and I'm curious about digital cameras." They're not at all ready to buy.

On the other hand, somebody who searches for "Canon digital camera" pretty much knows "so-and-so friend" has recommended a Canon digital camera to them and they want to find out more about the Canon.

Continue reading "How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic" »



May 12, 2007

Make Them Want To Buy From You

by Mark Widawer
"Landing Page Cash Machine"

When someone lands on your web site, you want to make them want to buy from you.

How do you MAKE them do anything that they don't want to do?

Well, If you really start thinking about what somebody is looking for when they come to your website, you should be able to figure out what it is that you want to say to them. This is important to know, because in the answer to the question is the answer to how you convert them from a visitor into a buyer.

Continue reading "Make Them Want To Buy From You" »



May 10, 2007

What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses

by Mark Widawer.
"Landing Page Cash Machine",

People are often confused about how and why they should put a value build into their offers. Basically, the idea is that you want to build the value of the item before you ask for the sale. This is a basic sales tactic, and it's an important tactic to know if you're going to build business on the web.

So, let's say you sell sports team floor mats. A value build would be something like this: "This is the same kind of floor mat that is actually used in the stadium. The stadium, when they buy them, they're actually paying $100 each for them because it's made with this, that, and the other thing, and they have them specially done."

"We make them exactly the same way, but instead of paying $100, ours are just $31.99, and besides that it's really just $24.88."

Now what you've done there is you've put in somebody's head, "Wow, this is a $100 floor mat." You've built the value of the item before you're asking for the sale. Hopefully you get that, and once you do a value build, then what you do - and by the way, this applies to physical products, digital products, anything - once you've done the value build, then you say, "And here's how much it is."

Continue reading "What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses" »



May 09, 2007

How Can I Improve the conversion of visitors into buyers on my web site

People often ask me what the #1 thing is that they can do to improve the conversion of visitors into buyers on their web site.

I spoke at the Affiliate Summit earlier this year in Las Vegas. At the Affiliate Summit I was talking specifically about how affiliates and merchants can work more closely together to create more sales.

What I did in order to prepare for this is I just decided to do a little bit of a survey. In that survey what I did was I just searched for a phrase. The random phrase that I picked was "red shoes," and I searched for that. Then I looked at all the Google AdWords ads that came up on the first page, and the websites that people were taken to when they clicked.

What I found was really a tragedy. Of the ten websites that I clicked on and visited, there was only one that took me to a page that specifically had red shoes. Several of them took me to their home pages, where I had to search all over again for red shoes.

Continue reading "How Can I Improve the conversion of visitors into buyers on my web site" »



March 07, 2007

SEO Tools - SEO Elite and Brad Callen

I've been getting emails with an amazing assortment of SEO tools from this guy named Brad Callen for at least a year now. Mr Callen likely doesn't know me from anyone else he's helped, but his newsletter and articles have been incredible tools for helping me to achieve the rankings that I do.

His SEO articles are to affiliate and Internet Marketers what a mechanic's toolbox is to a well-trained Diesel Mechanic. He sends out Search Engine Optimization tricks and tutorials that really help by providing some serious "How-to" information.

What's nice too is that the articles he shares are not hypey, but are content-filled, amazingly knowledge-rich, jam packed informational sessions.

Why do I get these emails from Brad Callen? I assume it's because of his SEO tool software called SEO Elite

Continue reading "SEO Tools - SEO Elite and Brad Callen" »



Recent Posts

  Twitter: How To Link Ezine Articles To Post On Twitter
  Free Ways To List Your Local Business Online: A Directory of Local Directories
  Adsense Accelerator
  How To Optimize Landing Pages So That Google And The Other Search Engines Will Bring Targeted Traffic
  Make Them Want To Buy From You
  What Is A Value Build And How Do You Build It Into Your Web Site's Sale And Bonuses
  How Can I Improve the conversion of visitors into buyers on my web site
  SEO Tools - SEO Elite and Brad Callen


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